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Beauty Industry

Branding Mistakes to Avoid

Here's why it's not just about an aesthetic look - it's a visual conversation you can have with your customers.

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By: Jamie Matusow

Editor-in-Chief

Cynthia Beesemyer, president and founder of The Brand Initiative, advises:

Think of every single component – from your logo to your choice of packaging components – as a billboard for your brand,

If each component complements the other by communicating the same message, personality and image, your customers will soon recognize your brand – which is the first step to creating credibility and demand.

More of Beesemyer’s tips – plus, branding mistakes to avoid – in Beauty Packaging’s Expert’s View: Conveying a Visual Message More Effectively.

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